For this task we analysed the different marketing techniques between The Boat that Rocked, Bridget Jones Diary and the recent James Bond film Quantum of Solace. Firstly we checked the working title website and the official Boat that Rocked website to find the list of the various marketing techniques they used, upon further research we found that posters were their most effective type of marketing but the use of a trailer also boosted their sales. Also interviews with T4 and magazine interviews were used, but additional marketing for this film was competitions which were still used in september to win a free DVD. Bridget jones' diary was also similar and mainly relied on posters and trailers but instead of creating many competitions they used a popular soundtrack and recent songs for the time of release to get advertisement and to release a seperate soundtrack album alongside the film.
However with James Bond Quantum of Solace product placement and synergy marketing was
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