When finding a proper target audience for our project idea we looked into the big markets that are the most popular with the action genre by going directly to the websites of recent realistic action films and found that they aim their story-lines and best selling stuff to young adults. for instance Working Title.

This is because the most interest into the film business comes from them, and also the passion for a gripping film. We also determined this by going to films with similar genres and stories and generally taking into account the ages of people watching. With this first hand evidence in mind we went further and said our target audience was males of 25 to 35.

Before we filmed we thought our main target would be a well educated, well read enthusiast of spy books and films but realising this market was actually quite small we adapted our film after the draft to appeal to a much larger audience of general film enthusiasts that enjoy action the most. This is best illustrated by the picture above of a young adult called Elliott who loves film and values the directors behind them.

Also mentioned in our target audience entry was how the target would be extremely interested in the film industry and his/her own creations, in fact after changing our audience we still kept this aspect because of the increase in creativity in recent years. So to appeal to this aspect we filmed with new techniques and made sure that all shots kept with continuity and tried new things to impress them the most.