For this analysis i chose a recent TV advert from Visa called the evolution of football, this advert tried to have consistent continuity whilst filming chronologically.
The first shot was a still of the character we are following and in the first few seconds we understand this person is most likely extremely lazy and bound to his chair most of the time because of his position and the stae of the room he is in. But as the character gets up we notice his passion for football as he celebrates vigorously unlike how we would expect him to move. Editing then kicks in when a cutaway of a close up on a visa card (which the man picks up) is used, it then cuts back to the shot of the man starting to run and the advert continues with the same angle shot from the same distance away.


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