Provide an analysis of the film ‘This is England’ explaining how the production practises appeal to the target market.

As the film of choice has been assigned its budget by an independent film company its main genre is realism, this is because throughout the making of the film the budget would have determined the range of props, lighting, camera shots and actors. Because the budget was so small, in this case, the film director Shane Meadows will have most likely opted for cheaper methods of filming, however this actually helps achieve realism more effectively and easily than other more expensive product practises.
Firstly the title sequence for the film was comprised of many clips from the 80s (the era of which the film is set) this is extremely effective in getting the audience in the correct frame of mind but will also appeal to the target audience of working class 40 year old men and women who will have experienced the footage before and will be able to relate to the clips more. This montage of clips would have saved money and improved the budget of the film. Also the camera work throughout the film was mainly handheld which helps get the most realistic look because of the natural bumps and nudges of the camera which is similar to that of our walking and movement, the overall look is that the scene being watched is coming from the perspective of someone part of the scene. For the more gullible viewer this will seem like they are actually part of the film, this is also fitting for the target market that can see themselves repeating their past in the shoes of the actors.
As the budget played an important part, the actors were unknown at the time of release and most likely had very little experience, this is ideal for the film which is trying to achieve realism, because the audience will have never seen the actors before they can imagine the film as being more real.
This is England is based solely on the issues of 80s Britain and concentrates strongly on the Skinhead culture which produced most of the issues at the time and had a great influence on the current social status we all have. This means that a more specific target for the film are men and women that were part of the Skinhead culture and found their lives being controlled by it or influenced heavily on it. To do this the film was produced in largely ‘untouched’ areas of cities and countryside that still have the essence of the 80s culture, this meant Shane Meadows directed the film in parts of Nottinghamshire that have yet to be developed since the 80s. However this meant that to fill the now abandoned buildings with 80s merchandise Shane Meadows had to buy items he remembers from his past from bidding websites such as EBay, this allowed him to buy the items at lower prices and have the items delivered to him. One extreme example is the cars used in the film which were all bought from EBay for as little as £50 and used to place on street pavements to give the same 80s effect.
Often in mainstream films the lighting used can look too artificial and give the film a perfect light balance which is noticeable and ideal for filming but reduces the realism of the filming. So for This is England very little extra lighting was used and most scenes were lit by either natural outside lighting or indoor lighting integrated into the buildings. Overall this made every shot seem natural and viewed as if from us if we were in the film however in certain shots inside buildings a murky effect was achieved that combined the lighting with the dark and faded colours used in the 80s.