With our final film company name we started to think of ideas for portraying it and the essence of the filming effectively. As always we looked into existing products and examples for inspiration and what seemed to be common in all film production names was the use of a picture and lines to break up the name. But before we even started on this we looked into graphical fonts which would be the foundation to the rest of the ident, to do this we used good ol' myfonts.com which had thousands of different fonts and allowed us to search for our most ideal one. We typed in film first and got a whole range of cheesy fonts so we revised our search to Gritty and street which gave us loads more fonts connecting to the film corporation name, of all fonts the best one was called streetbrush.

But to follow the trait of the other film company idents we needed to find some pictures that related to the genre of film, to do this we looked into some free copyright picture sites to find the one that had the biggest range and the most professional look. This led us to freedigitalphotos.net. Within the site we searched action and other classic genre traits but we found the most shocking search to be Blood which turned out around 20 results of high quality pictures using fake blood in creative ways:





After playing with the pictures in Photoshop elements 5 we found that the best one to use in the final ident was a blood platter from the third picture, this has accurate spread of blood and covered most of the logo.

We then applied this to the classic set up of idents with a surprisingly dull outcome:

After making this first logo we started to realise the flaw in the design-the font was too dark and the blood was a poor quality cut. We then revised the whole method of cutting and set out to make the final logo with no lines and better quality mix of colours and pixilation.