At this stage in filming and planning we had to think of a film corporation name which would reflect our type of filming and the genre of film so that the feel and setting of the film would be described before it even started playing.
We first started to think of ideas for names by using inspiration from other names of film corporations, we looked into he type of name to the type of filming they normally do. Strong examples were Universal Studios who will films almost anything, Focus who concentrate mainly on dramas and unusual films, Marvel studios who concentrate of film depictions of comic books. This gave us ideas such as:
• Adrenaline
• The Extreme
• Disaster
• Urban films
• Blooded
We thought that overall the best name that described us was the Urban films, but this was lacking any real description of our genre so we then started to develop it further.
• Urban Shot
• Extreme Urban
• Urban blood
• Urban Action
Of all these names the final one: Urban Action, was the best in terms of look, style and description. This name combined with a sleek and sophisticated ident logo would look mysterious but give a strong professional presence, an ideal combination for any film production company but mainly for our serious and realistic filming.