After deciding on my film genre and how the film will be made I then had to develop my understanding of the film's target and who are the most likely people to see it or get hooked. As I chose the type of film that will excite the viewers my target would have to have an appreciation for special effects and explosive photography, but more than this, the target would have insider knowledge on how films create thrilling scenes. This type of target may also have interests in spy books such as the Bourne Trilogy and enjoy the obvious film franchise of James Bond films. But because my filming will be basic I decided to make my film genre more specific and head towards gritty real life spy films and use the Bourne films as my main inspiration because of their harsh reality.
Here is some basic information on my target audience:

Age: 25-35
Gender: Male
Occupation: Mainly to do with computers and IT but possibly jobs such as teachers
Background: Comes from an intellectual family and holds high regard for the authorities around him.

Likes: Detective and thriller films with a strong interest in army and spy novels by John Le Carre and Ian Fleming. Music interests range from rock to acoustic. More general likes are chinese food, social time spent in pubs socialising and a keen sense of casual style. Even deeper interests: free running and far away travelling.
Dislikes: Obvious drama films and unusual foreign films with very little context. dislikes in music start with classical music and end with popular HipHop and Rap. more general dislikes include deadline pressure and stress, not having anything to read and girly connotations about his life.

Ambitions: May include to one day become a private investigator or to just plainly manage his own team of workers to therefore reduce his workload. More advanced ambitions include owning his own company or becoming a director of actions films.
this could even lead into being a reviewer of films for a popular newspaper such as the Guardian.

Idols: These may include mainly fictional characters that are either spy's or assassins like James Bond-but this will only be because of the suave nature about them. More sophisticated idols include George Cloony and Brad Pitt.

Media Habits: As mentioned before my target dislikes not having something to read and has to be up to date with current affairs, this means his attention to the news is regular and often uses live updates on his computer and phone. Other than that his taste in programmes range from Horizon and Panorama to Heroes, Big Bang Theory, Scrubs and even a like for wildlife programmes such as Life.

Overall my target is constantly in the loop and is drawn to any law breaking news or conspiracies, also his general knowledge is highly built up by constant references to the newspapers he reads. Furthermore his strong taste in music and independent films drives his creativity.